MAPIC shortlist - Boss

More on this week's multiple awards news and that two of our clients and projects have been shortlisted at this year’s MAPIC awards. This includes Boss being shortlisted in two categories, the Best Retail Concept of the Year and Best Retail Omnichannel Strategy.

The new Boss concept was first launched on Oxford Street in 2022 and continues to develop and land in key locations across the globe. The concept we initially created reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and wear the brand. More here https://www.dalziel-pow.com/wo...