Boss

#BeYourOwnBOSS

Client:
Boss
What we did:
Experience Strategy & Ideation, Customer Experience Strategy, Customer Research & Profiling, Retail Flagship Design, Retail Design from boutique to flagship, Communications Design, Stakeholder Engagement
Where
London

The Challenge

The purpose of the new concept is to redefine and create the new BOSS store experience, one that inspires customers to find their style confidence and to #BeYourOwnBOSS

Our Approach & Solution

This concept reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and wear the brand, more often.

The experience vision for the concept was ‘Becoming BOSS’ creating an experience and style community - which is ambitious, inclusive, inspirational, and defined by their community. With the ambition to equip customers with the tools and style confidence to succeed on their terms and to be their own BOSS.

What our client says

The new BOSS store at Oxford Street is an important milestone that we introduced as part of our growth strategy. The new and innovative store concept perfectly showcases the 24/7 lifestyle approach of the brand and how we will engage with customers in the future. With a strong focus on digital elements, we are taking the customer experience in our retail stores to a completely new level” Daniel Grieder
Chief Executive Officer of HUGO BOSS.

We’re dedicated to helping brands make meaningful connections with people.

Let's chat
arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...