Press

Lipsy’s new glamorous concession is here

We've given Lipsy’s Manchester concession an art deco-inspired makeover.

Dalziel & Pow
By Dalziel & Pow
Posted 15. 05. 2018
Lipsy feature1 1

The space – located in Next at the Arndale Centre – evokes a classic art deco hotel lobby with its bold geometry and gilded finishes, in a evolution of Lipsy’s ‘Luxe’ retail concept.

Playful and quirky nods to the retro theme include bellboy rails, a gold Toblerone bar that spells out ‘concierge’ and a bell on the cash desk. Large-scale graphics and props such as books bring a domestic, lifestyle-led feel to the space.

Lipsy 01

An internal window column has been designed to capture shoppers’ attention, displaying mannequins on multi-height plinths alongside inspirational fashion imagery. This is joined by high-impact VM inside the store: an in-the-round central feature of gold powder coated discs and rails, on which key seasonal clothing and accessories pieces are showcased.

Lipsy 03

Lipsy’s shoes and accessories offers are represented in-store for the first time. A gold metallic feature wall and padded pale pink seating create a luxurious, plush backdrop for this department, and key products are displayed on bespoke illuminated stands of white marble porcelain.

Lipsy 07

The addition of innovative digital elements heightens engagement with Lispy’s tech-savvy female customers – digital wardrobes fitted with iPad-sized screens play a seasonal lookbook and rolling content relating to nearby product. There is also a large screen on the storefront to attract passing shoppers.

Lipsy 04

This Lipsy concession is part of our major redesign of the entire Next flagship, which has seen three-floor store transformed into a social, experience-rich lifestyle destination. It is joined by an array of other complementary concessions, from a Gino D’Acampo My Prosecco and Pizza Bar to a Paperchase stationer’s and Ford car showroom.

Lipsy 05

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon