We’ve created a brand new concept for French retailer Leroy Merlin, offering customers a complete ‘store of solutions’ for all their DIY projects. Leroy Merlin has long been known for its comprehensive product range, but now the newly-built 100,000sqft store in Le Havre, France not only offers people the materials they need, but all the inspiration, services and education to make their DIY dreams a reality.
The new store has more personality, achieved through a new palette of materials and a complete redesign of all the in-store communication from navigation, to pricing, photography and illustration styles. Products are displayed within a series of Ateliers – practical workshops staffed by artisan makers – and Boutiques, each with its own distinctive look and theme. There’s also a strong emphasis on customers testing, touching and trying things out for themselves. A School of DIY teaches everything from how to plaster a wall to installing decking.
In addition to the launch in Le Havre, Leroy Merlin is trialling aspects of the concept in its other store locations, including Paris.
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