We have been proud partners with children’s fashion giant Balabala since 2009 - previously developing the brand’s identity - and more recently unveiling a new retail concept for the brand in Suzhou, China.

The “Together we grow” concept has been crafted to give the store a more grown-up look and feel, allowing young shoppers to be more self-expressive and experiment with their style, all the while remaining playful through the brand applications embedded throughout the store architecture.

Read the full article via Retail Focus: https://retail-focus.co.uk/dalziel-pow-launches-innovative-retail-space-in-suzhou-china-for-children-clothing-giant-balabala/