Yesterday afternoon we went to London Fashion Week to show our support and admiration for our client, Jigsaw, whilst they debuted their new Winter A-Line range. Guests were greeted with skinny prosecco in a very slick and modern space, held in the new St James’s Market Show Space, that overlooks the city.
A nice touch and leading focal point for the catwalk was the clever use of vertical LED tube stage lights. The lights changed softly based on the colour of the clothing that the models were wearing, setting the mood and in turn creating a louder, more unique voice for the brand which we feel worked perfectly with Jigsaw’s new line.
After the show, attendees had the opportunity to instantly shop the clothes the models wore in our St James’s Emporium concept store. A clever idea as it drew an excited audience directly into Jigsaw’s fresh, luxurious space to really show off their newly launched affluent range.
Take a look at our BrandBox in motion.