Last night I was invited to a design exhibition about a 9min walk from the studio at the Free Word Centre in Farringdon that is definitely worth a look even if you know nothing about jazz musicians (like me). Jazz Types – a design experiment was a project undertaken by Bob Mytton to challenge his design creativity and imagination – design 100 Jazz posters in 100 consecutive days, each one representing a different musician.
“The creative brief was very simple – a visual, graphic response to the artist and the music with no photography. Each day he chose an artist at random with the aim to design a poster in whatever time he had available, often only a few hours, sometimes longer, while documenting his thinking process and what he learnt about being creative along the way.”
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.