Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Michelle, Ed, and David for these contributions.
IKEA’s first small store opens in the UK. At a quarter of the size of a usual store it focuses on accessories alongside access to IKEA’s full offer and services. It's designed for city-centre shoppers and part of its ‘Livit’ mall. Review by DIY Insight: https://bit.ly/3IKzl4n
Burberry has taken over its Rodeo Drive store with an activation inspired by their SS22 shows. Described as ‘a celebration of the freedom of imagination’ the activation creates a unique and unexpected journey in store while an AR Instagram filter brings the store exterior to life. https://bit.ly/3IJH8zo
To coincide with Milan Fashion Week, Benetton has transformed their Milan store into a mixed-media experience to connect to their soon-to-be launched Metaverse ‘store’. It’s interesting to see the brand linking a number of elements across a fashion event, physical store location, and a new digital space. https://bit.ly/3sHVOty
Bank of America partners with ArtLifting (an enterprise for underrepresented artists) by buying $2M of work from artists living with disabilities or housing insecurity. The works will be displayed in the bank's branches providing important exposure for the artists. https://bit.ly/3pygnGQ
ByBlock concrete blocks are the first construction-grade building material made from recycled (and often non-recyclable) plastic waste. Produced by ByFusion, the manufacturing process is carbon neutral with no extra chemicals. Super sustainable fun-looking. https://bit.ly/3txMJmh
And Lastly, Wunderman Thompson asks a number of Tech experts to give their definition of ‘Web3.0’. https://bit.ly/35Q5xoj
See more of our regular 'Briefings' here - https://bit.ly/3rylWGs
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.