A powerful move by @Lush who have quit social media until platforms ‘provide a safer environment for users’. Although potentially impacting sales (with CEO suggesting up to a £10M impact), it’s strongly in line with the brand’s values and core customer. https://bit.ly/3deqMAG
eBay is to open "Hard to Find" holiday gift shop pop-ups with 'speakeasy-style stores' to bring the hottest products and collectibles to enthusiasts. All it takes is finding the spaces themselves. https://prn.to/2ZMsUwt
Brand investment in the Metaverse continues and is moving from predominantly luxury and beauty brands to more mainstream, and you need to sit-up and take notice when Nike moves in with their recent creation of Nikeland on Roblox. https://swoo.sh/3EgkoVn
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.