Welcome to the latest edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to David, Rocco, and Anna for these contributions.
A powerful move by @Lush who have quit social media until platforms ‘provide a safer environment for users’. Although potentially impacting sales (with CEO suggesting up to a £10M impact), it’s strongly in line with the brand’s values and core customer. https://bit.ly/3deqMAG
eBay is to open "Hard to Find" holiday gift shop pop-ups with 'speakeasy-style stores' to bring the hottest products and collectibles to enthusiasts. All it takes is finding the spaces themselves. https://prn.to/2ZMsUwt
We cannot help but love Glossier’s recent return to more permanent physical spaces, and their new Melrose Avenue store is “Peachy Pink Perfection”. https://bit.ly/3Dfx5yw
Brand investment in the Metaverse continues and is moving from predominantly luxury and beauty brands to more mainstream, and you need to sit-up and take notice when Nike moves in with their recent creation of Nikeland on Roblox. https://swoo.sh/3EgkoVn
Continuing with the Metaverse, an interesting overview and video from Business of Fashion on ‘Why the Metaverse Is Fashion's Next Goldmine’. https://bit.ly/3pjOiSH
Finally, and after much pressure, Apple is now promoting self-service repair. https://apple.co/3xNTC4h
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.