The Briefing

Issue 36

Welcome to the latest edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to David, Rocco, and Anna for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 02. 12. 2021

A powerful move by @Lush who have quit social media until platforms ‘provide a safer environment for users’. Although potentially impacting sales (with CEO suggesting up to a £10M impact), it’s strongly in line with the brand’s values and core customer.

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eBay is to open "Hard to Find" holiday gift shop pop-ups with 'speakeasy-style stores' to bring the hottest products and collectibles to enthusiasts. All it takes is finding the spaces themselves.

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We cannot help but love Glossier’s recent return to more permanent physical spaces, and their new Melrose Avenue store is “Peachy Pink Perfection”.

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Brand investment in the Metaverse continues and is moving from predominantly luxury and beauty brands to more mainstream, and you need to sit-up and take notice when Nike moves in with their recent creation of Nikeland on Roblox.

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Continuing with the Metaverse, an interesting overview and video from Business of Fashion on ‘Why the Metaverse Is Fashion's Next Goldmine’.

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©Business of Fashion

Finally, and after much pressure, Apple is now promoting self-service repair.

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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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