Welcome to the latest edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to David, Mick, and Michelle, and Marcus for these contributions.
Brands are embracing helping people to increasingly ‘reuse, recycle and repair’ as seen with this latest initiative by Arc'teryx to create an in-store offer and service across their stores. https://bit.ly/3qHyewh
A must-visit exhibition – Waste age: What can design do? – at the Design Museum, looks at the issue of waste and how a new generation of designers are tackling this everyday problem and reimagining a more circular lifestyle and future with clean materials. https://bit.ly/3HranqJ
Decathlon reinvents the wheelchair symbol as an ability icon, moving from a passive image to creating ones that feature people with physical disabilities playing sports, highlighting their abilities and the brand’s mission to make sports more accessible. https://bit.ly/3Fs9E6v
Buck Street Market in Camden is the UK’s first market dedicated to the conscious consumer, aiming to reflect current sentiments towards sustainability and create a new era of ethically-minded markets that will inspire informed choices. https://buckstreet.market/about
Lastly, an interesting partnership between Currys and Uber with a 3-month trial that brings rapid delivery from 15 London stores in as little as 30 minutes. https://bit.ly/3cjlPX1
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.