The Briefing

Issue 31

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to David W and Paul for this week's contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 01. 10. 2021 is open a 42,000sqm ‘JD Mall' over 5 floors, with 11 experience zones and 29 product interaction zones, including an audio experience area, and drone-testing space, all to create 'a multi-scenario and fun space for customers'.


Article in Frame discussing recent innovations in drive-thru models, brought about by the pandemic, but also considering the challenges of convenience vs experience, alongside potential environmental pushback.

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The latest ‘Everyday Experiments’ from the Ikea X Space 10 collaboration aims to take people ‘beyond their home without leaving it’, and among the ideas is turning your living room into St Paul’s Cathedral and an AR app that fills your home with flowers.

Hero Image 1 SPACE10 Everyday Experiments Kaleidoscopic Home Web Still
©Ikea / Space 10

We’ve already shared the news on The Hyundai by Lotte - Seoul’s largest department store - opening earlier this year but their online presence is worth a visit, as it introduces so much about the space’s approach and vision. Great to see places sharing more of their story to connect with their audiences.

Screenshot 2021 09 27 at 13 26 34

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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