Amazon is to open a department store format in its latest push in bricks and mortar retail. The sites will reportedly be much smaller than traditional department stores and focus on Amazon’s desire to expand its presence in clothing, household items, and electronics. https://bit.ly/3yqD4OI
Following a successful pop-up last year, Selfridges has opened ‘PlayHouse’, a permanent destination for all things gaming. Curated by Smartech, PlayHouse is for new and experienced gamers and aims to bring the gaming community together IRL with immersive experiences in-store.https://bit.ly/2V7s4Z2
Lastly via Frame, digital fashion brand Cole Buxton has opened its first retail store in London’s Soho. The store takes you on a ‘garment journey’ where the brand’s entire creation process is celebrated and aims to ‘blur the line between consumer and fashion designer’. https://bit.ly/3kF7Azt
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.