For all you IKEA meatball lovers, IKEA has created a grab-and-go 'Swedish Bistro' convenience offer at one of their stores in Singapore. It’s an interesting new initiative and one we think we’ll see more of. https://bit.ly/3CeeTp5
Skoda has created a virtual showroom on Amazon Fire that enables people to view cars on their TV. It’s interesting to see in-home or on-the-move hybrid experiences that engage people on whatever platform or channel feels most appropriate at any given time. https://bit.ly/3A9WKbn
A new collaboration sees Spotify partnering with Delta Airlines to take over their in-flight audio entertainment section, providing access to curated and free content. It’s a great partnership that works for both brands whilst also providing an improved in-flight experience. https://bit.ly/3hvl93C
Lastly, developers have opened an independent community department store in Bournemouth called Bobby & Co. The store boasts an eclectic offer including an art gallery, microbrewery, smokery, a food hall for dogs, and a market hall for local producers. Read more in this Guardian article this future view of retail. https://bit.ly/3lllwiy
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.