The Briefing

Issue 30

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Lottie, David W, Will, Paul for this week's contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 17. 09. 2021

For all you IKEA meatball lovers, IKEA has created a grab-and-go 'Swedish Bistro' convenience offer at one of their stores in Singapore. It’s an interesting new initiative and one we think we’ll see more of.

IKEA Bistro 1

We’re loving APC’s most recent opening – the Café A.P.C. in Lotte department store in Hwaseong, Korea. It’s not just a place to relax while shopping, but also a hybrid format that stocks select items from the brand’s collections.

Café apc hwaseong 02
© A.P.C.

Skoda has created a virtual showroom on Amazon Fire that enables people to view cars on their TV. It’s interesting to see in-home or on-the-move hybrid experiences that engage people on whatever platform or channel feels most appropriate at any given time.

Screenshot 2021 09 17 at 12 58 38
© Skoda

A new collaboration sees Spotify partnering with Delta Airlines to take over their in-flight audio entertainment section, providing access to curated and free content. It’s a great partnership that works for both brands whilst also providing an improved in-flight experience.

© Spotify / Delta

Lastly, developers have opened an independent community department store in Bournemouth called Bobby & Co. The store boasts an eclectic offer including an art gallery, microbrewery, smokery, a food hall for dogs, and a market hall for local producers. Read more in this Guardian article this future view of retail.

Screenshot 2021 09 17 at 13 03 15
© Bobby & Co

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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