Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Emma, David W, Will, and Luke for this week's contributions.
Ikea's 'Home Experience of Tomorrow' has just launched as a new concept trial for their larger spaces. Focussed on enabling people to live a better and healthier life, the transformation includes a new design, new technologies, and a more emotional and empowering experience. https://bit.ly/3sqpXvs
A new purpose-led platform – Goodee – for good design, people, and impact, founded by the brothers behind ‘Want Les Essentiels de la Vie’. Every item must fulfil the brand's vision of being beautiful and crafted by responsible makers who are committed to protecting the planet. https://bit.ly/3iU1fAq
An AR app by Alphabetical Studio uncovers a London suburb’s hidden "natural gems" all with the ambition to encourage neighbourhood communities by inspiring children and parents alike to discover more about local wildlife and their habitats. https://bit.ly/3gfvz6V
McDonald’s creates a new CX team bringing together data, digital engagement, marketing, and restaurant development to create a unified approach to their customer experience, under its first Chief Customer Officer. We expect to see more of this merging and cohesion of functions. https://bit.ly/3gkv2AB
As part of its plans to grow ‘non-retail’ revenue John Lewis launches its first investment products. Expect to see more brands leveraging the trust within their audiences to bring a wider offer and range of services to their customers. https://bit.ly/3kcIeIP
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.