Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Michelle, Ollie and David W for this week’s contributions.
Westfield collaborates with TikTok to create the first 'TikTok For You House' at Westfield London, where you can meet influencers and create content. It’s another example of an online platform using physical spaces to offer a “360 experience where the best of the online platform merges with a real-life experience”. https://bit.ly/3kYVzqf
More from Snap exploring AR as they team up with Verishop to create ‘Verishop Mini’, an emotive and engaging shopping experience that lets you search and buy products based on your mood, and lets you virtually try them too. https://bit.ly/3l2pn5E
Continuing with AR, a new Deloitte/Snap report on the current and future attitudes to AR. Once seen as a ‘toy’ AR is now increasingly seen as a more practical tool to enhance brand and retail experiences. https://bit.ly/373MioO
Lastly, a clever collaboration with Muji x Airbnb and the "Home Essentials Collection". As recently highlighted by Stylus, it’s a curated set of 23 products created with affordability and design in mind, creating a one-stop-shop for post-pandemic hosting and staycationers alike. https://bit.ly/3f4CGi9
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.