The Briefing

Issue 25

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Michelle, Ollie and David W for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 30. 07. 2021

Westfield collaborates with TikTok to create the first 'TikTok For You House' at Westfield London, where you can meet influencers and create content. It’s another example of an online platform using physical spaces to offer a “360 experience where the best of the online platform merges with a real-life experience”.

Https specials images forbesimg com imageserve 60edb4b2acfa22983259d7a9 Tik Tok Westfield London Tik Tok For You House 960x0
© Westfield / TickTok

More from Snap exploring AR as they team up with Verishop to create ‘Verishop Mini’, an emotive and engaging shopping experience that lets you search and buy products based on your mood, and lets you virtually try them too.

Verishop Mini
© Snap / Verishop

Continuing with AR, a new Deloitte/Snap report on the current and future attitudes to AR. Once seen as a ‘toy’ AR is now increasingly seen as a more practical tool to enhance brand and retail experiences.

Snap Consumer Thought 4
© Snap / Deloitte

Lastly, a clever collaboration with Muji x Airbnb and the "Home Essentials Collection". As recently highlighted by Stylus, it’s a curated set of 23 products created with affordability and design in mind, creating a one-stop-shop for post-pandemic hosting and staycationers alike.

Mujiairbnb w 760
© Muji / Airbnb

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon