Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Clare Ed, and David W for this week’s contributions.
We’re seeing more use of Augmented and Virtual Reality to create more engaging and immersive experiences that bridge the conceptual to the everyday, and become increasingly powerful when in ‘real-world’ settings. Two that we’ve liked this week are...
The proposals for the world’s first AR Zoo, using the land vacated by Bristol Zoo to create an immersive experience that leaves animals in their natural habitats, while using AR and VR to experience different environments and animals, going as far back as the dinosaurs! https://bit.ly/3dwOdFU
Secondly, ‘The Blue Violet River’ is a recent installation by Anita Fountain on Liverpool’s Mersey Ferry. It explores “an evolved reality brought about by climate change, rising sea levels and tropical climates”. https://bit.ly/3w5rQhl
Another new opening from GENTLE MONSTER; this brand continues to push the boundaries of brand experience and retail spaces once again. Brave, crazy, and exciting. https://bit.ly/3hl1QZZ
Lastly, as we all start to think about past holidays and those to come, here is a beautiful hotel room in Ukraine – an oasis of calm in these challenging times. https://bit.ly/3x7nQhR
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
