Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Anna, Ed, Michelle, and David W for this week’s contributions.
Not one but two great examples of repurposing and renovating local landmarks.
Firstly, the legendary Paris department store La Samarainte reopens after nearly 16 years. Put simply, a new must-see when in Paris. https://bit.ly/3qmFlrK
Secondly, Apple’s latest opening in LA’s Tower Theatre shows their ongoing commitment to architecture and creating powerful brand and community spaces. https://bit.ly/3jcZMFY
An insightful article from Fast Company on workspace – ‘The future office will be designed to support collaboration and accelerate creativity and team spirit’. We couldn’t agree more. https://bit.ly/35SThA8
McDonald's is about to launch its first-ever nationwide app-only loyalty programme in the U.S. We can see a reboot for loyalty programmes creating more engaging and rewarding experiences, building better brand communities, and the all-important FOMO exclusives. https://bit.ly/3wVYJOO
Lastly, as part of their ‘Good Nature’ theme for 2021, Selfridges has transformed their Accessories Hall into a ‘Garden Centre’. This is building on a number of current themes, such as ‘the pleasure of growing and sense of well-being nature brings’. https://bit.ly/3zRwLFH
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.