The Briefing

Issue 20

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Anna, Ed, Michelle, and David W for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 25. 06. 2021

Not one but two great examples of repurposing and renovating local landmarks.

Firstly, the legendary Paris department store La Samarainte reopens after nearly 16 years. Put simply, a new must-see when in Paris.

Samaritaine fashion man matthieu salvaing
© La Samaritaine

Secondly, Apple’s latest opening in LA’s Tower Theatre shows their ongoing commitment to architecture and creating powerful brand and community spaces.

Apple nso tower theater la hero 06222021
© Apple

An insightful article from Fast Company on workspace – ‘The future office will be designed to support collaboration and accelerate creativity and team spirit’. We couldn’t agree more.

P 2 future office
© Fast Company

McDonald's is about to launch its first-ever nationwide app-only loyalty programme in the U.S. We can see a reboot for loyalty programmes creating more engaging and rewarding experiences, building better brand communities, and the all-important FOMO exclusives.

Donsloyalty 1624484249
© McDonald's

Lastly, as part of their ‘Good Nature’ theme for 2021, Selfridges has transformed their Accessories Hall into a ‘Garden Centre’. This is building on a number of current themes, such as ‘the pleasure of growing and sense of well-being nature brings’.

Selfridges Garden Centre opening day Monday 21 June 2021 featuring botanical artist Carly Rogers c
© Selfridges

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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