The Briefing

Issue 19

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Mick, Ed, and David W for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 11. 06. 2021

Retro-inspired murals by the Alzheimer's Disease Association's Wayfinding Project in Singapore, helping the elderly and those with dementia navigate their neighbourhood. A simple, brilliant idea and execution.

© Alzheimer's Disease Association

Another sustainability initiative from IKEA – repurposing furniture left as trash on the street to be sold in a new second-hand store. Even more commitment to a circular business model, by now cleaning up other people’s ‘mess’.

Screenshot 2021 06 21 at 17 22 22
© Ikea

The Billionaire Collection by the H&M Foundation is a virtual fashion collection from sustainable start-ups the brand believes can “create a shift in the fashion industry”. It’s another example of corporate kick-starter initiatives.

Screenshot 2021 06 16 at 17 29 22
© H&M

Zalando SE launches a “shop-by-values” service to allow shoppers to filter brands based on “the causes and values they care about”. A new search filter for everyone?

Newsroom 5 C plain 2x
© Zalando

More on Google’s first retail store, due to open this week, including a number of images. Interesting to see much more of a lifestyle and showroom focus.

Store Interior 1
© Google

Lastly, the pedestrianisation of some of Oxford Street should be happening with this latest news, quite literally helping breathe life back into this destination.

Screenshot 2021 06 21 at 17 22 44
© Westminster City Council

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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