Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Mick, Ed, and David W for this week’s contributions.
Retro-inspired murals by the Alzheimer's Disease Association's Wayfinding Project in Singapore, helping the elderly and those with dementia navigate their neighbourhood. A simple, brilliant idea and execution. https://bit.ly/3vy1Vie
Another sustainability initiative from IKEA – repurposing furniture left as trash on the street to be sold in a new second-hand store. Even more commitment to a circular business model, by now cleaning up other people’s ‘mess’. https://bit.ly/2TIXqnq
The Billionaire Collection by the H&M Foundation is a virtual fashion collection from sustainable start-ups the brand believes can “create a shift in the fashion industry”. It’s another example of corporate kick-starter initiatives. https://bit.ly/3vwdINJ
Zalando SE launches a “shop-by-values” service to allow shoppers to filter brands based on “the causes and values they care about”. A new search filter for everyone? https://zln.do/3cOjSCv
More on Google’s first retail store, due to open this week, including a number of images. Interesting to see much more of a lifestyle and showroom focus. https://bit.ly/3zHPKCP
Lastly, the pedestrianisation of some of Oxford Street should be happening with this latest news, quite literally helping breathe life back into this destination. https://bit.ly/35uakIP
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.