The Briefing

Issue 15

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Michelle, Celine, Mick, and David for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 24. 05. 2021

Hear from H&M’s Head of Sustainability about how and why this brand has ‘a responsibility to lead on green issues’ and their aims to create an industry-wide shift -

Thumbnail HM 2020 Sustainability Report cover

Burberry is again using mixed reality with a series of pop-ups to celebrate the brand’s signature Olympia bag, as brands continue to explore the relationship between physical and digital experiences -


And this Gucci and Roblox partnership sees another merging of virtual and IRL experiences, alongside a further example of fashion and gaming collaborating -

Come as You Are RSVP Gucci Garden on Roblox

Frame discusses how retail landlords should support today’s accelerating entrepreneurship, and the benefits of giving start-up brands better access to flexible and temporary spaces -

Sidehus56 Cropped

And lastly, just when it was all getting a bit serious, Nike's new campaign encourages those who 'suck' at sport. Think we can all appreciate the reality of this right now -

Play New Lead Image 2 Logo 1920x180 102253

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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