Weaving authentic local heritage into a forward-thinking beauty identity
Creative Director Sarah Fairhurst sat down with Design Week to share more on the design thinking behind our partnership with female-founded Saudi Arabian Asteri Beauty (B Corp™) to create a brand that represented the modern Arab woman and embraced and represented local references in a respectful way.
Read the full article here: https://www.designweek.co.uk/design-firms-step-up-as-saudi-beauty-industry-booms/