Press
Inside the Design of Asteri Beauty

Weaving authentic local heritage into a forward-thinking beauty identity

26 February 2025
Asteri Doha 26

Creative Director Sarah Fairhurst sat down with Design Week to share more on the design thinking behind our partnership with female-founded Saudi Arabian Asteri Beauty (B Corp™) to create a brand that represented the modern Arab woman and embraced and represented local references in a respectful way. 

Read the full article here: https://www.designweek.co.uk/design-firms-step-up-as-saudi-beauty-industry-booms/ 

Asteri Riyadh Panorama 10
Asteri Doha 22
Asteri Riyadh Panorama 23
Asteri Kingdom Mall LI4
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