We are pleased to present our first research paper – Influencing Shopper Behaviour – an evolution from our previous ‘Thoughts on’ features. We have gone beyond behavioural observations, bringing the shopper front of stage, listening to and understanding their needs before deciphering what this means for retailers today.
This paper provides an in-depth analysis of shopper behaviour and purchasing psychology, serving as the foundation when challenging design innovation and the true meaning of shopper satisfaction in UK retail today.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.