Indigo wins

Our concept with Indigo wins Store Design & Experiential Retail Category at the Brand Experience Awards.

Dalziel & Pow
By Dalziel & Pow
Posted 22. 05. 2024

It's always great to share the news of another award win, with our new concept for Indigo, Canada's largest book retailer, winning the Store Design & Experiential Retail Category at this year's Brand Experience Awards via Retail TouchPoints. Well done everyone.

This new concept is a book-lovers paradise in the heart of downtown Toronto where, in addition to a range of 40,000 books curated for the location, shoppers can experience a paper and stationery shop, home fragrance counter, and music corner equipped with a juke-box, for a playful nod to the nostalgic.

BDP 7812 6

The entire space is surrounded by an abundance of curated books alongside a dedicated manga and graphic novel zone with space for customers to dwell. This 16,000 sqft experience honours the brand’s Canadian roots and the community that makes each Indigo location a self-declared “happy place” for customers.

Read more about this concept here

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