Our concept with Indigo wins Store Design & Experiential Retail Category at the Brand Experience Awards.
It's always great to share the news of another award win, with our new concept for Indigo, Canada's largest book retailer, winning the Store Design & Experiential Retail Category at this year's Brand Experience Awards via Retail TouchPoints. Well done everyone.
This new concept is a book-lovers paradise in the heart of downtown Toronto where, in addition to a range of 40,000 books curated for the location, shoppers can experience a paper and stationery shop, home fragrance counter, and music corner equipped with a juke-box, for a playful nod to the nostalgic.
The entire space is surrounded by an abundance of curated books alongside a dedicated manga and graphic novel zone with space for customers to dwell. This 16,000 sqft experience honours the brand’s Canadian roots and the community that makes each Indigo location a self-declared “happy place” for customers.
Read more about this concept here