David Dalziel talks with Retail Week

This report asked a number of commentators about this and related topics, revealing how retailers and brands are creating compelling experiences that make their stores destinations for consumers.

Covering themes such as - What does the consumer want from a retail store experience? How can the customer experience be done in new ways to drive shopper loyalty? Which technologies will support this and what role will in-store events and the communications that sit around them play? Being some of the questions retailers have to contend with in this space. And what is clear, as this report shows, is that people still crave physical experiences and retailers are rising to the challenge.