Awards

Etude House is nominated for a Popai Award!

The store has been nominated in the Flagship & Store category.

Dalziel & Pow
By Dalziel & Pow
Posted 04. 05. 2018
ETE0012 P e1526463653191

Our South Korean beauty flagship, Etude House, has been nominated for a Popai Award in the Flagship & Store category! The Popai Awards are a showcase for those dedicated to achieving excellence in-store, they are a symbol of creativity, innovation and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement.

ETE0015 P 1024x674

A bit about Etude House

We transformed the flagship store of South Korean cosmetic label Etude House to reflect its new brand positioning. Unveiled in May 2017, the Myeong-dong flagship store, is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics. Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy. The enhancements include digital interactions, a revamped store façade and a cohesive brand identity for Etude House.

News may etude popai

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon