Senior Creative Strategist Rowena Rowland sits down with The Financial Services Forum to discuss the strategic thinking behind our experience design concept for Wise, the role of physical touchpoints in the marketing funnel and how financial brands can build deeper trust through physicality.

Read the full article here: https://thefsforum.co.uk/knowledge-hub/strategies/qa-how-fintech-brand-wise-built-brand-awareness-with-an-immersive-pop-up/