Creative Director Sarah Fairhurst shares her thoughts with Transform Magazine on how retail and brand experiences can be designed with intention to better support neurodiverse audiences. 

“There are admirable best practice standards for people in wheelchairs, the hard of hearing and visually impaired, but to be truly inclusive, sensory engagement must take into account the diverse needs of those with invisible disabilities and sensory needs.” - Sarah Fairhurst, Creative Director. 

Read the full article here: https://www.transformmagazine.net/articles/2025/innovation-rooted-in-empathy/