We partnered with Canadian retailer RW&CO to introduce a refreshed visual identity and brand platform.

In this review, We and the Colour takes a closer look at the reimagined identity we developed for RW&CO including a refined logo, an expanded colour palette and typography system, an updated tone of voice, and thoughtfully curated art direction. 

The updated positioning strengthens RW&CO’s standing as a leading fashion destination for modern lifestyles, enhancing its presence and relevance across Canada.

Together, these elements create a more cohesive brand experience across every touchpoint while reinforcing RW&CO’s values of trust, quality, and considered style.

Read the full review via We and the Colour here: https://weandthecolor.com/graphic-design-and-branding-how-rwco-reinvented-its-identity-for-a-new-era/205746