The Briefing

Issue 14

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Tiff, Michelle, Ed, and Lyndsey for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 17. 05. 2021

Brands are increasingly creating their own virtual worlds as platforms to better connect with audiences. Recently, Japanese beauty brand SK-II created an entire city to explore


& Other Stories launch their summer edit with a live shopping event that allows you to ask questions and get real-time answers. A great example of live-stream shopping that's very accessible.

Screenshot 2021 05 12 at 16 28 58
©And Other Stories

Sotheby's NYC opens 'The Emporium', a space to buy rare and luxury items without bidding. With rotating guest curators, this part exhibition, part shop, is very interesting considering the price tags.

SOTHEBYS2021 0504 095332 5722 ALIVECOVERAGE JCM 1024x683

The MADE.COM & Geevs collaboration sees giveaway platform rehome pre-loved furniture when you replace it from Plus, for any listed items Made make a charity donation.


The old Paperchase location on TCR in London is to become a three-storey life-sized Monopoly experience. As restrictions relax more brands will create surprising and novel brand homes and experiences.

Underconstruction 3 1 1
©Monopoly Life Sized

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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