Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Tiff, Michelle, Ed, and Lyndsey for this week’s contributions.
Brands are increasingly creating their own virtual worlds as platforms to better connect with audiences. Recently, Japanese beauty brand SK-II created an entire city to explore https://city.sk-ii.com/
& Other Stories launch their summer edit with a live shopping event that allows you to ask questions and get real-time answers. A great example of live-stream shopping that's very accessible. https://bit.ly/3obJii3
Sotheby's NYC opens 'The Emporium', a space to buy rare and luxury items without bidding. With rotating guest curators, this part exhibition, part shop, is very interesting considering the price tags. https://bit.ly/2SFFHNf
The MADE.COM & Geevs collaboration sees giveaway platform rehome pre-loved furniture when you replace it from Made.com. Plus, for any listed items Made make a charity donation. https://bit.ly/3fh2WVy
The old Paperchase location on TCR in London is to become a three-storey life-sized Monopoly experience. As restrictions relax more brands will create surprising and novel brand homes and experiences. https://bit.ly/2Qaiq5e
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.