On a recent visit to the Johnson Banks website, we stumbled upon this valuable blog post talking about brand mapping. Worth a read.
On a recent visit to the Johnson Banks website, we stumbled upon this valuable blog post talking about brand mapping. Worth a read.
Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...