Insights Researcher Elle Ashby and Design Lead Jacob Modaberi explore the evolution of food culture and how consumers are seeking immersive experiences that offer moments of discovery, joy and escapism. 

For brands, the opportunities lie in crafting experiences that captivate, spark conversation, and build lasting loyalty.

Read the full article here: https://www.designweek.co.uk/from-grocerants-to-fashion-cafes-the-gen-z-food-trends-reshaping-design/