Asteri packaging and shoot

Excited to share more about our partnership with Asteri Beauty, a female-founded Saudi Arabian beauty brand. Inspired by the founder Sara Al Rashid, we created a brand that reflects her eclectic, creative personality, celebrating uniqueness and capturing her trailblazing spirit, but also the importance of sisterhood.

Our recent shoot showcases the creative and art direction, capturing the eclectic and vibrant personality of this new Saudi Arabian beauty brand.

Individually unique yet collectively harmonious - Bringing a sense of joy and discovery in every expression, we designed the brand palette to be mixed and matched, telling different stories rich in heritage.

We loved partnering with Wilma Still Life Photography to reveal the light and layers behind this inspiring brand.

You can read and see more about this project here.