We partnered with RW&CO, one of Canada’s leading fashion retailers, to create a flexible brand platform and refreshed visual identity that strengthens its position as a trusted fashion authority and enhances its presence nationwide.

The new brand identity introduces an updated logo and typographic system that embody RW&CO’s core values of trust, quality, and curated style. Designed to resonate with both men and women, the identity establishes a consistent and cohesive expression across every customer touchpoint.

Read the full article via Brand New: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rwco__by_dalziel_pow.php#memberful_overlay