Primark
We have been working with Primark since 1989, creating a benchmark retail identity for the UK, Ireland and Europe. Simplicity of approach and understanding the Primark customer and brand is at the heart of this successful collaboration.
Primark Bristol is an evolution of the flagship concept we first launched on Oxford Street in 2007. The site has been a landmark building in Bristol since the fifties. The triangular shaped plan presents challenges but also scope for some unique vistas. Primark trades over four floors here, and over 8,000 sqm of retail space. With its six metre ceiling height, the ground floor presents the opportunity for a dramatic architectural statement. A combination of open ceilings and dynamic rafts creates a striking space. There is particular emphasis on the lift and central atrium areas, which have a coloured glass treatment and incorporate large illuminated store directories. The changing stock at each level is emphasised by a change in ceilings and lighting.
We are currently developing schemes for multiple sites, moving the brand and environments forward, ensuring that Primark remains at the forefront of value fashion.
Project testimonial
“…where value comes face to face with fashion and great design. This is a fine example of why Primark is leading the pack!”
