Skopes

Redefining a brand and experience to inspire

Client:
Skopes
What we did:
Brand Strategy, Brand Positioning Development, Brand Identity Design, Retail Strategy, CX Strategy, Retail Design, Communications Design, Brand Collateral, Art Direction, Content Creation, Campaigns, Motion Graphics, Customer Journey Mapping, Digital Tools, UI Design, Packaging Design

The Challenge

Skopes is a men’s tailoring brand established in Leeds in 1948. Having previously mainly existed as concessions, the brand wanted to engage a new era of customers. Our challenge was to define the future of the brand and cut through the competition to reach the modern male consumer with a memorable experience, building on Skopes’ existing strengths: quality, heritage, accessibility and value.

Bus Mockup4

Our approach & solution

The world of suiting can be seen as stuffy and intimidating, with men buying a new suit only once a year on average. We needed to rewrite the rules of tailoring and democratise suit-buying in order to chime with the modern era. We spent time understanding the contemporary male consumer and determined that they could be better engaged through help with decision-making, authentic stories and lifestyle relevance.

We audited the brand’s existing comms, highlighting an opportunity for Skopes to develop their own voice and communicate more effectively on their social channels in order to open up a dialogue with their audience.

Key insight: Men were looking for visual inspiration of how to wear the elements of a suit, accessories and layers as ‘looks’ for different occasions, that spoke to them with personality, without falling into suiting conventions and cliches.

Transforming the brand identity with a simple and clean aesthetic for a modern heritage look. We relaunched the brand on social, filling the feeds with animations, graphics, illustrations, behind-the-scenes photos, and reactive content.

We also created ‘The Suit Lookbook’ concept for the brand’s flagship, introducing a lifestyle-orientated approach that provides more occasions to wear, more reasons to buy and the invitation to build a wardrobe of styles with the brand. Our new in-store app also allows users to browse online to find the best suit for their occasion.

Strategic shift: From passive one-off suit retailer to engaging, content-driven brand for all occasions

In 12 weeks, we tripled the brand’s followers on Instagram and Twitter and increased average monthly impressions.

We partnered with illustrator Mr Woody Woods to create characters for Skopes, adding more personality and humour to the brand.

We created new art directed style for the brand to use across their channels, ensuring an element of sophistication that was in keeping with the brand's new identity.

Skopes exterior

Awards

Drapers Awards 2019
Shortlisted for Store of the Year

What our client says

We are all very excited to launch our new brand and concept. The consumer deserves a high level of service that is truly ‘experiential’, evoking all the senses. Our collaboration with Dalziel & Pow has been an enlightening experience, it is a privilege to work with such a professional team.” Simon Cope
Managing Director and Chairman, Skopes

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

Related Projects

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon