A new lifestyle-led concept store to enhance the brand’s aspirational positioning and offer a retreat from the busy High Street where shoppers can browse in a fluid, intuitive and tranquil setting.
Norwich, UK; September 2014
Founded 20 years ago as a retailer of premium bed linen, The White Company’s range today extends across interiors and clothing – a complete lifestyle brand – with an emphasis on quality craftsmanship and timeless style.
Meanwhile, individually controlled lighting means staff can adjust light levels in each zone according to mood or time of day. In place of the brand’s typical white box interiors, the store features a tonal palette of natural and whitewashed timbers, limestone, wrought iron and polished plaster – the effect is soft, tactile and quietly luxurious.
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