Johnnie Walker

Experience Whisky like never before

Immersive retail for Johnnie Walker at an iconic new landmark in Edinburgh

Acting as an immersive starting point, as well as the culmination of the tour, the retail space has been created as part of the total experience, while also allowing people to also just browse and shop. Creating a more accessible and engaging experience to connect with both existing fans and also to recruit a new audience with a fresh perspective on Scotch.

A world-class retail experience at the brand home of Johnnie Walker

There is a dedicated personalisation space where visitors can pour and bottle their own special edition Johnnie Walker in the custom studio, offering an exclusive seasonal liquid only available at Princes Street. Guests can also customise their bottles with engraving and bespoke label printing services, making the perfect gift or memento.

Guests can discover their perfect whisky match based upon their taste preferences via the ‘flavour finder table’

“By creating a retail space that combines interactive experiences alongside the rich heritage and story of Johnnie Walker, we’re offering something new and exciting that connects and delights.”

Tatiana Makhankova Head of Retail Design and Expansion, Reserve at Diageo.

"A retail space that connects and delights"

We’re dedicated to helping brands make meaningful connections with people.

Let's chat
arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon