After 12 years as an iconic destination on the King’s Road, The Shop at Bluebird has relocated to the historic Carriage Hall on Floral Street. The 15,000-square-foot flagship embodies the brand’s whimsical, expressive, free-spirited identity. A carefully selected edit of artwork, design, premium fashion and beauty including Chloe, Alexander McQueen, Peter Pilotto, Victoria Beckham, Racil, Galvan, Temperley London and Ports 1961, alongside contemporary labels like Isa Arfen, Rixo London, Ganni and Forte Forte. unfolds across this 19th century coach house, completed by a rooftop terrace and restaurant.
The Boden concept invites customers to shop ‘at home’ with Boden in a Georgian house setting, featuring an eccentric British vibe inspired by Johnnie Boden’s unique style and personality. Tailored to the modern mall surroundings and its fashion-forward shoppers, we struck a seamless balance between heritage and contemporary elements for the space. The Westfield store continues expansion from mail order and ecommerce to physical retailer, following the success of last year’s inaugural opening at London’s Duke of York Square.
Keith Ware is once again judging at the VMRD Awards.