We’re excited to announce that we were appointed by tea & beverage brand Twinings to reimagine their historical flagship on the Strand with a fresh new store concept, including all-new in-store communications.
Originally opened by Thomas Twining in 1706, the 216 Strand store is London’s oldest tea shop. Today, it’s a popular tourist destination and Twinings’ sole direct-to-consumer store worldwide. The redesign has transformed the store from a transactional retail space into the true spiritual home of the Twinings brand. The new flagship experience will invite customers to discover the brand’s unique story - not only focussing on its rich heritage but also on innovation, wellness, lifestyle and ethical sourcing.
Stephen Twining - the tenth generation of the family to work with tea - comments: “Twinings has always been extremely proud of having the world’s oldest dry tea and coffee shop, and this has never been more true. This extensive redesign will give all our visitors a chance to better understand the skills and good work we do at Twinings, while walking in the footsteps of many notable customers.”
“We now have an exclusive space for all our varied bookable masterclasses, as well as a tasting bar, which will always be available to customers who just pop in, so they can try something special.”
The reimagined flagship store is due to open its doors on 17th July with all necessary hygiene and social distancing measures in place.