We partnered with fintech brand Wise once again to bring a new edition of its immersive pop-up experience to Melbourne, Australia, following the success of the London launch we did the experience design for earlier this year. 

Located on Melbourne’s bustling Bourke Street, the two-week pop-up brings a simple message to life: Wise is for everyday life, wherever in the world you are. It forms part of a wider advertising campaign across Australia, designed to showcase Wise’s global services and deepen its connection with younger, creative communities.

Since its founding in 2011, Wise has been rethinking how money moves around the world. Today, more than 15.6 million people and businesses use its platform to hold and manage multiple currencies, make international payments and spend with ease across borders. The Melbourne experience brings that digital offering into a physical space, inviting visitors to explore its services, ask questions and discover how Wise could fit into their lives, both at home and abroad.

Our fully customised design challenges traditional financial services conventions, using playful colour, unexpected materials and interactive experiences to express Wise’s vision of ‘A Whole World of Different’. Drawing inspiration from cultures around the world, the space reflects the brand’s international reach through an atmosphere shaped by hospitality and discovery.

Wise’s distinctive brand green provides a bold visual signal throughout the experience. A symbol of money and progress within the brand’s identity, the colour gives the space an immediately recognisable presence, connecting the physical environment with the Wise brand that visitors know from their screens.

The storefront makes an instant impression, with the full-length canopy bathed in signature Wise green, creating a bold, uninterrupted band of colour that breaks the eyeline and draws people in. The opaque store window is wrapped in branded green vinyl; a bold statement while retaining an element of mystique. The partially obscured view offers a tantalising glimpse of the experience inside, inviting passers-by to step in and discover more.

​​Inside, the design deliberately balances raw, industrial elements with a refined, premium finish. Stacks of green plastic crates and vibrant plants are striking against  polished stainless steel, while acoustic foam and printed draped banners introduce texture and softness. These contrasting elements capture Wise’s distinctive character, bringing together a creative, unconventional spirit with a considered, premium finish.

Making another appearance after its London debut, the Wise Bench brings a playful, practical touch to Melbourne. Wrapped in messaging and a QR-code-inspired graphic, it invites visitors to take a seat, get curious and download the Wise App on the spot.

Wise’s tone of voice is woven throughout the experience, with short, punchy messaging that feels energetic, modern and inclusive. Clear, confident language cuts through financial jargon to make Wise’s services easy to understand and access. The result is a voice that reflects the brand’s momentum and ambition, while making moving and managing money feel straightforward.

Human connection is central to the experience design. A dedicated Wisdom Bar offers visitors the opportunity to speak directly with Wise specialists, ask questions and explore the platform in greater depth. Approachable staff bring Wise’s products and services to life through interactive iPad demonstrations, supported by in-store screens for larger groups. 

An interactive ‘Win a prize with Wise’ game invites visitors to pick a key, find the locker it opens and reveal the prize inside, with up to $1,000 up for grabs daily. Other giveaways include tote bags, water bottles and postcards designed with the Melbourne audience in mind, alongside benefits linked to visitors’ Wise accounts.

A carefully curated playlist adds to the relaxed atmosphere, reinforcing the sense of a cultural space where visitors can spend time, explore and talk.

The Melbourne pop-up builds on learnings from the London store on Oxford Street, which attracted over 1 million on street views and achieved a 90 per cent customer satisfaction score.