Press

Timberland London: a handcrafted experience

A long-established resident on London's Regent Street, Timberland approached us to design a new concept that showcases the brand’s retuned identity.

Dalziel & Pow
By Dalziel & Pow
Posted 04. 09. 2014
NEWS london timberland featureimage

A long-established resident on London’s Regent Street, Timberland approached us to design a new concept that showcases the brand’s retuned identity.

NEWS london timberland 03 1024x685

Set across two floors, the 5,000sqft space continues to stock the full men’s, women’s and children’s collections, with a dedicated Footwear area and a brand experience room where shoppers can customise their purchases on-site.

NEWS london timberland 01 1024x682

All elements of the store are handmade. Sustainability, authenticity and heritage have been key principles within the design, which features repurposed construction elements and recycled materials to create a stylish and atmospheric environment.

“It’s been a great couple of years for Timberland, we have celebrated our 40th anniversary and with that milestone came the transition from outdoor performance to outdoor lifestyle brand. We’re more focused on style than ever, and just as in touch with our New England roots. The new look Regent Street store celebrates this change and allows our customers to enjoy Timberland in a unique environment, designed to convey the complete brand experience,” says Timo Schmidt-Eisenhart, President of Timberland EMEA

NEWS london timberland 02 682x1024

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon