The Swiss airline is currently allowing one person to travel across all their destinations as part of a reasearch/marketing campaign:
“Nick is on a six-month globetrotting assignment on our behalf. After emerging victorious in a multi-stage selection process that attracted more than 1,400 applications, he is on a mission to submit colourful travel reports from various SWISS destinations. During his adventures, Nick will test the full range of our products and services and investigate our route network from a customer point of view to share his impressions with you.”
So far Nick has travelled 59’482km and documented nine destinations. For each destination, Nick creates a travel log showcasing new things to explore and shares images on Instagram.
I think this is a neat idea to not only showcase the level of service and customer experience of a brand but to also entice people to travel their next holiday.
We believe delivering on all aspects of the total brand experience is key to being an engaging brand. With brand spaces as a core pillar, our Creative Director, David Dalziel, discusses what’s next for the world of retail des...