We’d like to share a few of our favourite new store design concepts that have caught our eye in 2014 (so far). Take a look…
Located in Melbourne’s landmark art deco Mitchell Building, the Archive Store uses whitewashed walls, steel, rope and versatile marbled islands to display recycled and affordable designer fashion. The edgy retail space also doubles as an event space, regularly hosting exhibitions and artist installations.
Upon walking into the biggest Nike Basketball store in Japan, shoppers encounter an immersive experience based on a ‘half-court’ design format. Key to the store environment is its height; wall fittings and a large halo light have all been strategically placed at the standard basketball hoop height of 305cm to create a strong sporting presence throughout the store. Other key features include white floor markings, an 8m shoe wall, seamless wall screens and product presentation tables.
From the masterminds behind Berlin’s premier jean store 14oz, The Blue Yard was a one-month pop-up collaboration from the first Nudie Jeans Repair Shop, Denham The Jeanmaker and Edwin Europe. Each of the brands celebrated the union with live, local music, film and art. Shoppers were also offered the opportunity to have their favourite jeans repaired on-the-spot for free.
Earlier this month Marc Jacobs launched the Marc Jacobs Tweet Shop, a pop-up store during New York Fashion Week where visitors used ‘social currency’ to pay for items. Tweets, Instagram photos and Facebook posts using the hashtag #MJDaisyChain earned shoppers perfume, necklaces and small leather goods that could be collected in store, with the best-of-the-day winning leather handbags. Alongside the store’s main offering, customers could also receive a complimentary manicure, explore the Marc Jacobs beauty bar, take selfies in the ‘Daisy Photobooth’, all while using the store’s free Wi-Fi.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.