London gained a sensational new luxury flagship this month, while a couple of department stores impressed us with their dwell-boosting initiatives. Take a look at our pick…
Harvey Nichols has revealed its revamped 45,000sqft department store in Birmingham’s The Mailbox shopping centre, complete with a restaurant from Michelin-star chef Glynn Purnell and a Style Concierge. Forming the blueprint for all future Harvey Nichols ‘design concept stores’, beauty and hospitality (including a nail studio and treatment rooms) are located on the ground floor, while women’s and men’s fashion is newly located on the same level.
What we love:
Building on Harvey Nichols’ recently launched loyalty app, state-of-the-art digital both inspires and facilitates a seamless service for customers. Entry is via a 12m-long digital tunnel, roaming sales associates complete mobile transactions on iPads, and there’s even a 360-degree digital mirror.
US fashion designer Alexander Wang collaborated with Belgian architect Vincent Van Duysen to design his first London flagship in a former post office building in Mayfair. The sleek, minimal grayscale interiors complement Wang’s complete clothing, accessories and homeware collections across three levels, connected by a sculptural, black rubber-clad staircase. While the palette is restricted, textures and materials are dramatically contrasted – think grey suede, chromed metal tubes as lighting fixtures, concrete, embossed leathers and charcoal terrazzo.
What we love:
The building’s historic architectural features have been highlighted using new surface treatments, for example columns arranged in a grid are wrapped with silver travertine stone, while beams and wall niches are coated in matt black recycled rubber.
Swedish fashion giant H&M has opened a womenswear pop-up shop in London’s Shoreditch, offering its womenswear collection alongside an experiential mix of DJs sets, body art workshops and manicures. An edgier aesthetic East London aesthetic is expressed here through neon lighting, an indoor wall mural and raw concrete surfaces. The 1,100sqft shop, which opened its doors on July 23, will run for six weeks.
What we love:
Drawing on its locality, the store gets into the spirit of East London with late night lock-ins and hands-on workshops allowing Millennials to express their creativity – for example, designing their own 90s-style jewellery.
In keeping with its eclectic all-American style, Lucky Brand has unveiled a quirky loft-style concept store curating vintage and new homewares for the first time along its established denim and apparel ranges. The space, designed by California-based interior designer Erin Martin, also features exclusive collaborations with local artisans. Industrial materials feature strongly, while skylights and rolling window-fronts keep it feeling light and airy.
What we love:
Lucky Brand has really pulled out the stops by sourcing a raft of unique design features, such as a deconstructed motorcycle by artist Vitaly Beskrowni suspended from the ceiling, an 11ft-long vintage bar and a denim conveyor belt that’s visible form the street.
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