Craft and heritage characterised many of September’s most exciting store openings – from Club Monaco’s vintage furniture to Puma’s workshop aesthetic. The line-up includes two of our very own projects. Take a look…
Based in London’s fashionable Shoreditch neighbourhood, men and women’s fashion boutique The Goodhood Store has gone from strength-to-strength since opening its doors in 2007. Continuous expansion has led the owners Jo and Kyle to open a new flagship, occupying 3000 sqft and spread over two floors. The new interior is clean and simple, mixing pale wood with luxurious materials such as marble.
After opening the first Puma Select store in Cape Town, the brand has explored the concept’s potential in Johannesburg. Designed to be as flexible as possible, the store can adapt to the changing products from Puma’s premium line, as well as collaborations with influential creatives, street wear labels and fashion houses. The simple interior, inspired by English workshops, was designed around honesty to materials and craft. Luxury products stand out against the pale wood and peg system.
Timberland approached us to design a new concept that spans two floors on London’s busy Regent Street and showcases the brand’s retuned identity. Key design principles of the store, opening earlier this month, were incorporating sustainability, authenticity and the brand’s heritage. We delivered this through all store elements being handmade, repurposed or recycled, resulting in a stylish and atmospheric environment.
Opening during New York Fashion Week, Band of Outsiders unveiled its highly anticipated second store, the first being Tokyo in 2013. The store interior matches the brand’s laid-back aesthetic, bringing California to the East Coast through a calming palette of cool white and pale wood. Our favourite feature is the collection of custom-made trunks locked together to create a large central display unit, lit by spotlights fitted in the case lids suspended overhead.
Housed in a beautiful Georgian building on Sloane Street, Club Monaco’s first UK flagship has arrived in London. Inside the two-storey store, the brand’s signature calming interiors meet with a distinctly British flair. Club Monaco embraced its arrival in the UK by merchandising the latest collection alongside one-of-a-kind vintage homeware from local London markets.
We unveiled a lifestyle-led retail experience in Norwich, England last month. Taking cues from the brand’s heritage as a homeware brand, customers discover a series of ‘rooms’ across two levels, with the architecture and contrasting floor finishes shaping natural thresholds. The tonal palette of natural and white-washed timbers, limestone, wrought iron and polished plaster marks a change from the brand’s typical white box interiors, presenting a more tactile, inviting and aspirational space.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.