Following on from our work with Samsung last year, we were asked to come back and design its 2014 corporate roadshow, a key trade show for Samsung Germany and Europe. The event took place in seven German cities over a one-month period, showing off latest products, design and technology across all categories. Launching in Frankfurt, the exhibition travelled across the country to Berlin, Leipzig, Munich, Düsseldorf, Hamburg and Stuttgart.
Our brief was to design a space that encourages visitors to become Samsung experts and help promote the message ‘Amazing Together’. As well as creating the interior, furniture and branding concept, we also provided a full range of graphic and digital elements, including navigation systems, souvenir bags and a microsite. Feedback from the roadshow has been very positive.