We’re currently working with Irish brand CH Chemists to reposition it for a new era. A family-run business and indispensable part of the Tralee community for over 50 years, CH Chemists is now evolving in response to the booming wellness and beauty sectors and changes in consumer behaviour. With a refreshed identity, store experience and communications, CH Chemists aims to revitalise its position and continue to be the go-to destination for all things beauty and wellness.
The transformation begins by changing the brand name. By dropping ‘Chemists’, to better reflects the brand’s wide-ranging offer and services that extend far beyond the remits of a traditional pharmacy. With the new name, ‘CH’, comes a reimagined logo – a bold statement to reaffirm its status as a neighbourhood icon.
Warm and full of personality, the design language is a world away from the clinical feel of a pharmacy and brings to life the welcoming and knowledgeable attributes of the brand. The reimagined store environment will be a marketplace of discovery where customers can pop-in and explore what’s on offer – from influencer product edits to beauty lounge treatments and optical advice, plus a number of in-store events. Each department will have its own identity, easing navigation as well as giving the space a more optimistic feel.
CH has always been innovative when it comes to engaging their customers’ in-store and through social media, and the new positioning, identity and space promises to amplify this experience, and the products and services it offers.
The store refurb has started, with the relocation of a proportion of the offer into temporary locations, such is the scale and scope of the transformation.
The store re-launches with the full concept in Summer ’19.