The final phase of our new concept for Notcutts garden centre in Wheatcroft, Nottingham is complete. Three redesigned departments – The Boot Room, Food & Cook and Pets – now join the outdoors area and dining offer launched in late 2014.
The inspiration for the 5,300sqm store is a big country home, and the ‘room’ sets found throughout the departments create an element of theatre. There are beacons for each area – a dog kennel in Pets, a country back door opening out to a ‘garden’ in The Boot Room, and a larder-style oversized kitchen unit in Food & Cook. These large props all add to the sense of fun and surprise within the store.
This is our second project for Notcutts, following a 3,775sqm Tunbridge Wells store built from scratch earlier in 2014. The key brand values we established then – authentic, local, surprising and friendly – were still very much the basis for the Wheatcroft concept, as was the original brief, to create something new and different to shake up the tired gardening sector.
Read our coverage in:
Congratulations to our client Next, on their recent 40th anniversary.